"For instance, suppose that you decide that there is a breathable
atmosphere which extends from the earth to the moon, and that any winged steed capable of
flying fast and far can carry its rider to that orb. Furthermore, once beyond the
normal limits of earth's atmosphere, gravity and resistance are such that speed increases
dramatically, and the whole journey will take but a few days. You must then decide
what will be encountered during the course of the trip--perhaps a few new creatures in
addition to the standard ones which you deem likely to be between earth and moon.
Then comes what conditions will be like upon Luna, and what will be found
there, why, and so on. Perhaps here is where you place the gateways to yet other
worlds. In short, you devise the whole schema just as you did the campaign,
beginning from the dungeon and environs outward into the broad world--in this case, the
universe, and then the multiverse."